About Us

Lure Shack has been a passion project that grew from a simple love of hunting and fishing. After my neck surgery, I found myself with the time and focus to dive deep into the art of crafting soft lures. What started as a personal pursuit—experimenting with shapes and materials—soon became Lure Shack, LLC, a brand dedicated to high-quality, functional soft baits.

At Lure Shack, we take pride in making lures that work—every color, tail flick, and curve is designed to boost your chances on the water. If you’re on the hunt for the perfect soft lure, I’d be happy to help you find the right match. Just shoot me an email at info@lureshack.org.

We also love seeing our lures in action! If you’re using a Lure Shack Soft Bait and have a photo or video to share, send it our way at info@lureshack.org. We’ll feature your moment on our Wall of Fame. Please note that by sharing your photos or videos, you’re giving us permission to showcase them on our website. Thank you for being a part of the Lure Shack story!

Mark & Liz Mast, Owners